Brief introduction to Search Engine Optimization

Search engine optimization is an art to increase organic traffic on your website. It is an unpaid technique to promote your online business. The more traffic you grab on your website, it results, higher ranking on search engines. Search engine optimization (SEO) is a part of online marketing to promote your business at different platforms or on various search engines.

Elements of SEO:

Search engine optimization (SEO) has some powerful elements, which are broadly categorize into two elements:

• On-Page SEO: On page SEO (also known as On page optimization) in this technique we directly perform changes and things on the website, to improve its search engine rankings. For instance, to optimize the website, we use Meta description and title tags.
• Off-Page SEO: Off page SEO is a process to promote the site outside the boundaries of the particular site .For an instance, sharing your websites link on various social platforms like facebook, twitter, blog.

Various Types of SEO:

Search Engine optimization (SEO) is broadly categorize into two categories:

• White Hat SEO: This technique mainly focused on living audience opposes to search engines and fully follow all the rules and policies of search engines. This process includes using keyword analysis, keywords, link building, and unique content.
• Black Hat SEO: This technique is not focused on its human audience, only focus on search engines. Usually does not obey any rule and guidelines of search engines. This technique weakness the ranking of any site and results into spamdexing.

   Search engine optimization (SEO) is a promotional technique used to promote your business online. It prioritizes your website in the search results. This technique is focused on how to grab human audience on its site.

Importance and benefits of SEO:

Search engine optimization (SEO) is a process, used online to earn natural, organic traffic to our website. It is a free technique to promote your website online. SEO gives you higher ranking in search results on various search engines. A search engine can select your keywords and show relevant results related with it, possible only with SEO technique.

Benefits of SEO:

• Low Cost (In Comparison to Ad words): Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving.
• Definite Increase in Traffic: With Analytics and reporting tools, you’ll see a clear increase in traffic.When You start your efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.
• Take Your Business to the Next Level: It can bring your business to next level and make your site to stand out from the crowd. SEO is a really great investment for your company and could be what you need to take it to the next level.
• SEO Makes You Stand Out: If your product or website is highly competitive. Using SEO will make the site to stand out from the crowd and easily boost your ranking in search engines.

SEO, based on some set of rules, if it can be followed by a blog or website owner, then they can easily improve their website or blog’s ranking on search engines including Google, Yahoo, Bing.